Service Privacy Policy

Privacy Policy

We as Vanemar, Inc. (“Vanemar”) take your privacy seriously. We believe in protecting your information as well as your boat. The purpose of this Privacy Policy is to describe how Vanemar collects, uses and shares information about our customers, whether obtained through technology or website and mobile applications owned and controlled by us. Please read this notice carefully to understand what we do.

Information We Collect

We obtain certain personal information in connection with the products and services we provide. We categorize the information we collect as follows:

A. Personal Information

  • Contact and account information you provide such as name, phone number, and email and postal address;
  • Payment information, such as name, billing address and payment card details, including card number, expiration date and security code, which is collected and stored by our third-party payment processor on our behalf.
  • Approximate location information, such as your country or city, derived from your IP address or operating system settings;

B. Vessel Telemetry and Technical Data

  • Product setup information, such as the name and description of your Vanemar product (for example, “Pupa Bilge – Service Battery”) and the location where you install your product, and adjustments you make to the product setup;
  • Technical information about your Vanemar product, such as the name of the network carrier and signal strength, battery status and your Vanemar product’s model, serial number and software version;
  • Vessel System and Sensor Data. Vanemar is designed to provide visibility into both our dedicated sensors and your boat’s existing onboard systems. To provide these Services, we collect data captured and recorded from integrated hardware and connected vessel networks, including but not limited to: engine data (such as RPM and fuel levels), battery systems (voltage, current, and state of charge), depth and navigation sensors, and environmental sensors (such as motion, high water, temperature, smoke, and alarms).

C. Service and Application Usage Data

  • Data about your interactions with our websites and mobile apps;

  • Log data. When you use Vanemar, our servers automatically record information (“log data”), including information that your browser or mobile device sends whenever you visit a website or your mobile app sends when you’re using it. This log data may include your Internet Protocol address, browser type and settings, the date and time of your request, how you used Vanemar, and cookie data.

  • Device information. In addition to log data, we may also collect information about the device you’re using Vanemar Apps on, including what type of device it is, what operating system you’re using, device settings, unique device identifiers, and crash data.

How do we use the information we collect?

We may use the personal information we obtain about you to:

  • Provide our products and services to you;

  • Establish and manage your Vanemar account and profile;

  • Identify and authenticate you so you may access certain content or use certain of our services;

  • Increase and maintain the safety and security of our products and services and prevent misuse;

  • Communicate with you (including providing you with offers and other communications about our products and services) and provide customer support;

  • Perform analytics (including market and consumer research, anomaly detection, and the creation of deidentified data);

  • Operate, evaluate, develop, manage and improve our business (including operating, administering, analysing and improving our products and services; developing new products and services; managing and evaluating the effectiveness of our communications; performing accounting, auditing, billing reconciliation and collection activities and other internal functions);

Third Party Disclosures

We do not sell your personal information. We may disclose your information to third parties as follows:

  • Service Providers: We share information with service providers (processors) who assist us in operating our business, such as: cloud infrastructure and hosting providers, messaging and push notification services, map and geolocation API providers, analytics partners, and payment processors. These parties are contractually obligated to keep your information confidential and use it only for the purposes for which we disclose it to them.

  • Independent Controllers: In certain cases, we may share data with partners who act as independent data controllers (e.g., payment networks or regulatory bodies). In those cases, they determine how they process that data under their own privacy policies.

  • Legal Compliance: We may also release your information as required to comply with the law.

Usage and Sharing of Deidentified or Aggregated Data

We may create, use, and disclose Deidentified or Aggregated Data (as defined by applicable law) derived from the Vessel Telemetry and Technical Data described above.

  • Deidentification Process: We take reasonable measures and implement technical safeguards to ensure that such data cannot reasonably be linked to a specific individual or vessel.

  • Deidentified Data Safeguards: In accordance with applicable regulations (such as CPRA), Vanemar: (i) maintains and uses the data in deidentified form; (ii) publicly commits to maintain and use the data in deidentified form and not to attempt to reidentify the data; and (iii) contractually prohibits any recipients of the deidentified data from attempting to reidentify it.

  • Usage Rights: Vanemar reserves the right to use and disclose deidentified or aggregated data for any lawful purpose as permitted by law, including internal research, improving product reliability, creating industry benchmarks, and developing predictive maintenance algorithms.

  • Sharing with Partners: We may share or disclose these deidentified insights and datasets to third parties, such as boat manufacturers (OEMs), insurance companies, and maritime researchers, to improve vessel safety and design.

International Data Transfers

Your information, including personal information, may be transferred to — and maintained on — computers located outside of your state, province, or country, where the data protection laws may differ from those in your jurisdiction.

If we transfer personal information internationally, we implement appropriate safeguards as required by applicable law. Depending on the transfer, these safeguards may include contractual protections (such as Standard Contractual Clauses) and supplementary measures where appropriate. You may request information about these safeguards through the Contact section. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Policy.

Data Security

We implement industry-standard physical, technical, and administrative security measures designed to protect your personal information and vessel data from unauthorized access, loss, or disclosure.

  • Encryption: We use secure encryption protocols (such as TLS/SSL) to protect data during transmission between your device and our servers, and we employ encryption for data stored on our systems (encryption at rest).

  • Access Controls: Access to your data is strictly limited to authorized employees and contractors who require it to perform their designated duties. These parties are subject to confidentiality obligations.

  • Monitoring & Response: We regularly monitor our systems for potential vulnerabilities and maintain internal incident response procedures to address and mitigate security threats promptly.

  • User Responsibility: While we take extensive measures to secure your data, no method of transmission or electronic storage is 100% secure. You are responsible for maintaining the confidentiality of your account credentials and for the physical security of your integrated vessel devices.

Data Retention

We retain personal information only for as long as necessary to provide the Services and for legitimate business purposes such as security, fraud prevention, dispute resolution, and legal compliance. Retention periods vary by data type, including account and billing records, vessel telemetry and alert history, and security logs.

If you close your account, we will delete or anonymize personal information within a reasonable period, subject to legal obligations and backup retention. Certain records may be retained longer where required for tax, accounting, security, fraud prevention, and dispute resolution. You may request deletion as described in this Policy, subject to legal and operational limitations.

Information Regarding Your Data Protection Rights Under General Data Protection Regulation (GDPR)

For the purpose of this Privacy Policy, we are a Data Controller of your personal information. If you are from the European Economic Area (EEA), our legal basis for processing your information includes:

  • Performance of a Contract: Where processing is necessary to fulfill our obligations to you, such as establishing your account, managing your subscriptions, and delivering real-time vessel alerts.

  • Consent: Where you have given us clear permission for a specific purpose (e.g., marketing).

  • Legitimate Interests: Where processing is necessary for our legitimate interests (or those of a third party), provided these are not overridden by your rights. This includes ensuring platform security, fraud prevention, and performing internal analytics to improve our services.

  • Legal Obligation: To comply with applicable laws.

If you are a resident of the European Economic Area (EEA), you have the right to access, update, delete, rectify, or restrict the processing of your data, as well as the right to data portability and the right to withdraw consent. You also have the right to object to certain processing (including processing based on legitimate interests) and the right to lodge a complaint with your local supervisory authority.

US State Privacy Rights

As of 2026, several US states, including California, Virginia, Colorado, Connecticut, Utah, and others, have enacted comprehensive privacy laws. If you are a resident of these states, you may have the following rights:

  • Right to Access/Know: To request disclosure of the categories and specific pieces of personal data collected.

  • Right to Delete: To request deletion of personal data, subject to exceptions.

  • Right to Correct: To request correction of inaccurate personal data.

  • Right to Portability: To receive your data in a portable and readily usable format.

  • Right to Opt-Out: To opt-out of the "sale" or "sharing" of your personal information (as defined by law). Vanemar does not sell your personal information or share it for cross-context behavioral advertising.

  • Right to Appeal: To appeal our decision if we decline to take action on a request.

  • Right to Non-Discrimination: We will not discriminate against you for exercising your rights.

Verifying Your Request: We will verify your identity before fulfilling requests, and authorized agents may submit requests where permitted by law. To exercise any of these rights, please contact us at privacy@vanemar.io.

Payments Processors

We use third-party services for payment processing. We do not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These processors adhere to the standards set by PCI-DSS.

Analytics and Cookies

We use analytics services, including Google Analytics, to help us analyze how visitors use our Services.

  • Purpose: Performance monitoring, product improvement, and analyzing user interactions.

  • Data Categories: Online identifiers (cookie IDs), device identifiers, IP addresses, and usage events.

  • EEA Compliance: Where required by law, we use a cookie banner or preference center to manage consent for non-essential cookies. You may withdraw consent at any time through the same preference center.

  • Opt-out: You may opt-out of Google Analytics by installing the browser add-on at https://tools.google.com/dlpage/gaoptout.

Marketing Communications

You may opt out of marketing communications at any time by using the unsubscribe link in our emails. We may still send service-related or security notifications, such as critical vessel alerts or account updates, necessary for the provision of our Services.

Changes to this policy

We may change this policy from time to time by posting any changes on this page. If the changes are significant, we may provide more prominent notice or get your consent as required by law.

Contact

The best way to contact us is online through the Help Center. For privacy requests, you may contact us at support@vanemar.com

Vanemar, Inc. 651 N Broad St Suite 206 Middletown, DE 19709

Last Updated : February 2026